Winterent Featured in BizWeekly!
- Joonas

- Nov 28
- 2 min read
We’re excited to share that BizWeekly has published a full feature on how Winterent is redefining sustainable Arctic tourism. The article highlights why renting winter clothing is the most eco-friendly, affordable, and smart way to explore Lapland — and how Winterent is leading that shift with premium gear, stylish design, and a circular model.

Read the full article here We’re proud to announce that BizWeekly, a major business and innovation outlet, has published a full-length feature on Winterent’s mission to transform Arctic tourism.
In the article, BizWeekly explores a global shift that is long overdue:
Travelers no longer want to buy expensive winter clothes for a one-week trip.
They want comfort, style, and sustainability — without waste.
Why This Feature Matters
BizWeekly highlights how Winterent is solving one of Lapland’s biggest hidden problems — textile waste. Instead of throwing away low-quality tourist gear or buying items used only once, travelers can now rent premium, Finnish-designed winter clothing that keeps them warm down to –30°C.
But the article also dives deeper:
How Winterent’s circular rental model drastically reduces environmental impact
How our collaboration with Kuoma brings style + real Arctic performance into one set
How we serve travelers from Rovaniemi, Levi, Saariselkä, Ruka, Helsinki, Tromsø, Reykjavik, and more
Why renting is now becoming the smartest and most sustainable choice for modern tourism
A Proud Moment for Our Team
Being featured in BizWeekly is not just a milestone — it’s proof that Arctic travel can be sustainable without sacrificing comfort, warmth, or style.
Winterent started with a simple idea:
"Make traveling to the Arctic easier, warmer, and better for the planet."
Now it’s becoming a movement.




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