Winterent Featured in BizWeekly!

We’re excited to share that BizWeekly has published a full feature on how Winterent is redefining sustainable Arctic tourism. The article highlights why renting winter clothing is the most eco-friendly, affordable, and smart way to explore Lapland — and how Winterent is leading that shift with premium gear, stylish design, and a circular model.

Read the full article here We’re proud to announce that BizWeekly, a major business and innovation outlet, has published a full-length feature on Winterent’s mission to transform Arctic tourism.

In the article, BizWeekly explores a global shift that is long overdue:

• Travelers no longer want to buy expensive winter clothes for a one-week trip.

• They want comfort, style, and sustainability — without waste.

Why This Feature Matters

BizWeekly highlights how Winterent is solving one of Lapland’s biggest hidden problems — textile waste. Instead of throwing away low-quality tourist gear or buying items used only once, travelers can now rent premium, Finnish-designed winter clothing that keeps them warm down to –30°C.

But the article also dives deeper:

• How Winterent’s circular rental model drastically reduces environmental impact

• How our collaboration with Kuoma brings style + real Arctic performance into one set

• How we serve travelers from Rovaniemi, Levi, Saariselkä, Ruka, Helsinki, Tromsø, Reykjavik, and more

• Why renting is now becoming the smartest and most sustainable choice for modern tourism

A Proud Moment for Our Team

Being featured in BizWeekly is not just a milestone — it’s proof that Arctic travel can be sustainable without sacrificing comfort, warmth, or style.

Winterent started with a simple idea:

"Make traveling to the Arctic easier, warmer, and better for the planet."

Now it’s becoming a movement.